Believe it or not, in the global marketplace, linguistic nuances can make or break deals. Having accurate and culturally resonant content has never been more important.
Whether you’re a company about to scale for the first time or a global enterprise ready to move the goalposts further, a professional translation company can help you transform your content into business growth.
In this post, we’re going to cover what a translation company is and explore 4 reasons why your business should be using one
- Translations are complex
- Translation companies are efficient
- Your business benefits
- Translation agencies are tailored to you
Translation companies offer professional language translation services. They convert written or spoken content between different languages for businesses and organisations using professional translators and, in some cases, like us at Milega , AI technology to enhance efficiency. Their goal? To facilitate effective communication across linguistic and cultural boundaries by providing high-quality and reliable translation services.
Let’s dive into the reasons why your business needs a translation company.
1. Translations are complex
If you’ve ever translated content for your business before, you know it takes a lot more effort than popping your text through an online instant translation tool. Translation is an intricate dance of cultural nuances, industry-specific terminology and linguistic finesse. The tricky part is striking the right balance between the literal meaning and the contextual and cultural significance of the content. Google Translate and DeepL may provide a quick fix, but they often fall short when it comes to understanding the depth and subtleties of language.
2. Translation companies are efficient
Why should you trust your translations to a translation company?
Because they leave no stone unturned. Whether you’re a tourism company looking for SEO translation or a marketing business needing accurate transcreation or localisation, the right agency will cover all the areas you need. Learn some of the ways an online translation agency can help you.
- Expertise and specialisation: Translation companies have teams of experienced and specialised translators who are experts in various languages and subject matters.
- Quality assurance: Reputable translation companies have quality assurance processes in place, like rounds of editing and proofreading, to help deliver high-quality and error-free translations.
- Technology integration: To enhance the efficiency and accuracy of their work, online translation agencies will use AI tools to help maintain consistency and manage large volumes of content.
- Project management: Project management systems ensure smooth communication, timely delivery and efficient collaboration among team members.
- Confidentiality and security: Your content data is a translation company’s top priority. Most companies will have robust data protection measures in place, including non-disclosure agreements (NDAs) and secure file transfer protocols.
- Customer support: Professional translation companies will assist and address any concerns throughout the process. This ensures you’ll have a smooth and transparent experience.
3. What are the benefits of using a translation agency ?
We’ve covered what a translation company can do. Now, let’s explore what they can do for your business. Below are some of the main advantages you’ll get from using professional translating services.
- Gain credibility as a business
Accurate translations enhance the professionalism of a business, instilling confidence among customers, partners and stakeholders.
- Save time
When you have large volumes of content, a translation agency will always provide quicker turnaround times than in-house or non-specialised solutions.
Here’s an example:
Nosto, the global commerce experience platform, was translating its content internally and lacked efficiency in internal content management. Our agency, Milega, stepped in with streamlined processes and workflows that combined the accuracy of expert translators with the speed of AI tools. By trusting their translations to an agency, Nosto’s team was able to devote the time saved to the essential functions of their jobs.
- Save costs
While there is an initial investment in translation services, you can expect to save costs in the long run. Often, professional translations are cost-effective compared to the potential losses resulting from miscommunication or poorly translated content. Look out for companies that offer flexible models with prices tailored to your project.
- Scalability
As your business grows and expands, an agency can scale its services to meet your increasing translation needs.
- Boost international sales
The more that customers can better understand and engage with your products and services, the wider your audience becomes, which often leads to increased sales and revenue.
- Improve your Google Search ranking
When your content is translated for search engine optimisation (SEO), you can improve your ranking and appeal in different markets, attracting more organic traffic. “Translated content isn’t penalised by Google if it’s properly translated and corrected by a human being” says Gary Illyes, an Analyst at Google.
- Guarantee content quality across markets
Professional translators, who know the local linguistic intricacies of your target market, combined with rigorous quality assurance processes, ensure that you’re getting consistently accurate translations every time.
4. Translation agencies are tailored to you
So, how do you choose the best translation company for your business? The goal is to find a reliable agency that offers a sweet spot between quality, expertise and cost. Great translation companies are tailored to you, so the most important thing is to define your needs. Consider language pairs, types of translation, tools like translation memories, and your deadlines. After that, check everything from an agency’s credentials and client reviews to their speciality areas and technology integration.
Why choose Milega?
Milega is the first online translation agency to be 100% dedicated to digital content. Our team genuinely understands your technical and financial requirements and can help you boost your visibility and conversion rates.
We’ve been honing our expertise for over 15 years, combining expert translators and the latest tech and AI solutions to accelerate a company’s international growth. Each linguistic service is tailored to your needs, and all the translators in our pool hold degrees in translation and are native speakers of the languages into which they translate.
To date, we’ve supported over 650 companies internationally and seen an average of 50% web traffic increase for our clients. Read all about it in our case studies.
Want to discover how we can tailor our translation services to your business?
