Transcreation Tailor your message, no matter the language

Transcreation is the process of adapting marketing content to a specific local culture without losing the original message. Visitors reading your transcreated content will think it was originally written in their language. Transcreation is perfect for slogans, marketing campaigns and brochures. It’s also the best way to create catchy titles and e-content that will resonate with your target customer.

When to use transcreation?

Transcreation aligns your brand with your target market’s culture, and its importance can’t be overlooked…

A few major global brands, like KFC, have felt the effects of using a purely literal translation. Their slogan ‘Finger Lickin’ Good’ was translated into Chinese as ‘Eat your fingers’!

Transcreation with Milega: Get closer to your target customers

When you open your business to the international market, you’re faced with two constraints: appealing to the local public and staying true to your brand’s identity.

At Milega, we can guarantee:

• Our transcreations are carried out by professional native translators.
• Top-quality content: we provide high-impact writing, creativity and SEO optimization.
• Unparalleled proximity to your target market: we consider every tiny detail so that your target customers feel that your product or service has been made just for them.
• Expert multilingual services: We don’t just produce an accurate translation. we work with your target market in mind, incorporating regional specificities and cultural nuances that will give your message maximum impact.

With Milega, you’ll strike the perfect balance between global and local content, allowing you to speak to your target customers as if you were a local brand.

In addition to our multilingual transcreation service, Milega offers you SEO translation service and adaptation of your content to your international targets with our localization service