Seven questions to ask yourself before translating your website
Why translate a website? Planning to have your site translated to advertise internationally and secure leads from around the world? Not yet planned the strategy and logistics for selling overseas? You’re moving too fast! First of all, you need to put in place an SEO and translation strategy, but also the logistics that will allow you to deliver your products and services abroad. Otherwise, you risk creating dissatisfaction among your customers and they risk giving you bad publicity. Statistically, a dissatisfied customer talks 5 times more about a site that has disappointed them than a satisfied customer. […]